new construction

Trends in New Construction Homes

“For sures” are generally few and far between in the real estate industry. However, today we can say with absolute certainty that there for sure aren’t enough new construction houses on the market to meet buyer demand. According to June 2017 figures from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, starting builds […]

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PCS orders

PCS Orders: How to Make Smart Decisions Fast

Moving to a new area is always challenging and time consuming—even when it’s a planned relocation. Imagine, then, being ordered at random to relocate you and your family. This is a reality for members of the armed forces who receive PCS Orders —Permanent Change of Station. A PCS can feel overwhelming: Suddenly there are a […]

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Pick Me! Pick Me! Building Your Real Estate Brand

Imagine yourself as a third or fourth grade kid. You’re in your school gymnasium for an end-of-year assembly, and there’s a special guest of some kind—maybe it’s a magician or one of those guys who bring snakes and tarantulas to kids’ birthday parties. Whoever it is, you are entranced. It’s the coolest thing you’ve ever […]

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buy vs rent

Buy vs Rent: 2 Factors to Consider

America’s homeownership is still hovering near all-time lows, according to the U.S. Census Bureau. This leaves more Americans renting than ever before. Does that mean you’re destined to rent for years to come? That depends. The decision to buy vs rent is a personal one. While there’s no exact science, there are two factors to consider, […]

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smart home

Get Smart about Smart Homes

Fact: 46% of consumers want their current or next home to have smart home technology, according to Realtor magazine. However, in a recent survey, 22% of realtors said although their clients are interested in whole-home technology, more than 50% of them were unfamiliar with the types of smart technology available. According to, smart home […]

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real estate agent

Real Estate Agent vs. FSBO

So, you’ve decided to put your home on the market. Bet we can guess the question rolling around in your head: Do I really need a real estate agent to help me sell this place? Maybe not. That may seem like a strange thing for real estate firm to say. But we value integrity above […]

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5 Biggest Listing Mistakes

If you’ve recently decided to sell your home, your timing couldn’t be better. Some experts are saying we’re in the “strongest seller’s market ever.” With homes entering and exiting the market at lightning speed, an average of 62 days nationwide, it’s reasonable to assume yours will sell quickly, too. And it gets better: The median […]

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home staging

Responding to the Top 4 “BUTS” of Home Staging

Every real estate professional’s been there. You meet with a new client about selling their home. You talk timeline, and the client seems excited. You discuss price point, and the client smiles hopefully. You say the word staging, and the nodding and smiling abruptly end. You know what’s coming next: “But…” Whether your clients have […]

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4 Weekend Projects That Can Help You Sell Your Home Fast

If you’re like most people, your two biggest concerns when you put your home on the market involve time and money. How long will it take to sell my home? How much am I going to get for it? There are a numbers of factors that influence the answer to both of those questions, many […]

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House Flipping 201: How to Be a Flipping Rock Star

In a recent post, House Flipping 101, we shared some foundational principles to set you up for success. We emphasized finding the right property, offered some broad-strokes tips on controlling costs, and provided quick tips on selling smart. In this post, we take a closer look at the actual flipping process. Answer these three questions honestly and […]

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The Ups and Downs of Downsizing

While new homes are getting bigger and bigger—gaining nearly 15% more square footage since 1990—many current homeowners are thinking about ditching their big digs for smaller spaces. Whether you’re a Boomer who’s tired of cleaning a large, empty nest or a Gen Xer who’s intrigued by minimalism, downsizing may be just the change you need. […]

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real estate demographics

How To (Legally) Market to Specific Demographics

For marketers, the path to success is paved with confident responses to three questions: Who is your audience? What does your audience need /want? How does your product meet that need/want? The same holds true for real estate professionals. A keen understanding of different buyer groups’ unique preferences can help you advertise and show properties more […]

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The Do’s and Don’ts of Choosing a Real Estate Agent

According to recent figures reported by the National Association of REALTORS® (NAR), there are 86,000 real estate brokerage firms and approximately 2 million active real estate licenses in the United States. With so many options, how can you be certain you’re hiring a good agent? That’s an important question—one that many consumers don’t bother considering, […]

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26 Safety Tips for Real Estate Agents

The 2014 murder of real estate agent Beverly Carter was a sobering reminder of the dangers inherent to the real estate profession. Fortunately, Carter’s case is relatively rare. According to the Bureau of Labor Statistics, four real estate brokers or sales agents were victims of homicides from 2011 through 2015. It appears other types of […]

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invisible pets

9 Ways to Make Pets Invisible to Potential Home Buyers

You’ve put your home on the market, and you’re anxiously anticipating a successful first showing. You’ve done everything your real estate agent recommended—from putting away family photos to repainting the hot pink wall in your daughter’s room. Now you have one last thing to deal with: your pets. We know what you’re thinking. Is your […]

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Real Estate Trends

3 Keys to Keeping Up with Real Estate Trends

Real estate is an ever-morphing profession. The only constant is change. Whether it’s a shift in the economy, a bump in employment statistics, or yet another swing in the suburb-to-urban-core pendulum, our success depends on our ability to identify, interpret, and act based on these trends. With so many moving parts, how can we keep […]

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Real Estate Acronyms

Decoding Real Estate Acronyms & Abbreviations

Reading real estate listings can feel a bit like trying to crack a secret code. Random letters—some all-caps and others not—are smashed together into the tiniest of spaces. Sometimes, a number appears. On occasion, you’ll come across an entire “sentence” that contains not a single vowel. You try to sound things out, hoping a light […]

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listing syndicator

The Truth About Listing Syndicators

Depending on whom you ask, listing syndicators like Trulia and Zillow are either real estate’s “sliced bread” or they’re the worst industry development imaginable. They make a mess of listings, critics say. They give outdated information and display inaccurate photos, and they send potential clients to the wrong agents. Also, they steal intellectual property from […]

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The Facts About Contingencies

Buyers and sellers share a common foe in real estate: An over-abundance of paperwork filled with acronyms, abbreviations, and nearly unintelligible legalese. Your real estate professional can help you decipher all of it, of course. But having some basic understanding of important concepts will help you feel empowered in your decision-making. In this post, we’ll […]

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real estate trends

8 Real Estate Trends to Watch in 2017

If you’re a real estate professional who’s felt like “hold your breath” and “keep your fingers crossed” have been reasonably useful business strategies for the last few years, we have great news: you can finally exhale. 2017 brings plenty of reasons to be optimistic. Here are 8 Real Estate trends that have us looking up: Real […]

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