“The person who is waiting for something to turn up might start with their shirt sleeves.” – Garth Henrichs
Being self-employed as a real estate professional requires discipline, stick-to-it-iveness, organization, people skills, determination, integrity, and, most importantly, hustle. We can’t simply cross our fingers and wish for success; we have to work for it—particularly if we want to find new real estate clients.
Maybe right at this moment you can barely breathe for all the business you’re generating. But seasoned entrepreneurs will tell you tomorrow’s business is never guaranteed. So we can’t wait for clients to find us; we have to go after them. Here are 12 ideas to help you do just that:
FIND NEW REAL ESTATE CLIENTS THROUGH TECHNOLOGY
If you want to connect with new people, spend time where they do. These days, people spend a lot of time online.
- Make sure your website is attractive, up-to-date, and full of useful content. At Vegas One Realty, we have an active blog where we post weekly content for both agents and clients.
- Stay active on social media, but don’t get in over your head. If you jump into using Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Snapchat all at once, you’ll likely get overwhelmed and stop posting altogether. It’s better to engage fully in one place than to start—and then abruptly stop—posting everywhere. And keep in mind, your social platforms shouldn’t serve as a listing dumping ground; use them to engage with people, offer helpful content, and build your brand [Read: Building Your Real Estate Brand now].
Pro Tip: If the company you work for is active on social media, be sure to follow them and share their posts and tweets with your own followers! Vegas One Realty shares both original and curated content on Facebook, Twitter, LinkedIn and Instagram. Please retweet and share any relevant content with your clients!
- Make sure you’ve claimed your Google business listing. Sure, Google+ feels like it’s gone the way of Myspace, but Google My Business hasn’t.
- Invest in and use a Customer Relationship Manager (CRM) so you can keep track of current and prospective clients. Anytime you meet anyone new—in any context—enter them in your CRM so you can nurture those leads over time.
FIND NEW REAL ESTATE CLIENTS BY BEING ACTIVE IN YOUR COMMUNITY
As useful as the Internet can be for generating new real estate leads, it’s important to step away from your desk on a regular basis and engage with people face-to-face.
- Hold client meetings in public places, and wear your nametag so eavesdroppers can learn who you are. In fact, wear that nametag anytime you’re out and about.
- Become a regular at popular hot spots. Learn people’s names and their stories. They may not be in need of a real estate agent today, but they might be next week!
- Volunteer your time with a local organization. Not only will you meet a ton of new people, but also you’ll earn a reputation as someone who genuinely cares about your community.
FIND NEW REAL ESTATE CLIENTS BY ASKING FOR REFERRALS
- You already know a ton of people, right? Family, friends, former coworkers, people at your doctor’s office, people with whom you attend worship services, your kids’ teachers and coaches, the guy who hands you your venti mocha every morning, and so on. Find ways to let them know what you do—without being obnoxious about it. Need an idea? Make small batches of cookies for everyone, and attach a business card. (Don’t wait for Christmas! Cookies are a welcome surprise regardless of the date!)
- Reach out to your former clients and ask them to write a testimonial for your website.
- Stay top-of-mind with former clients by sending them an occasional email (a helpful one, not a sales-pitchy one) or handwritten note. Even if they aren’t looking to buy or sell at the moment, if you continue to nurture your relationship, you’ll be the first person they think of when they are—or when someone asks them for a recommendation.
- Build connections with professionals in other fields. When your current clients have a need for a mortgage lender, a contractor, an attorney, or even a dentist, refer them to people in your network. Soon, those professionals will return the favor.
- Every time you receive a referral, thank the source. They’ll keep referring people to you if they know you appreciate the effort!
Often, we let current clients consume our schedule, which puts lead generation at the bottom of our to-do list. So get intentional with how you spend your time by setting some goals. How many of these tips will you put into place in the next 30 days? How many prospects will you call each week? How many face-to-face meetings will you have? If you want to be successful in real estate, the best decision you’ll make is to turn up your sleeves.
Being a part of a trusted real estate agency is another great way to earn new clients. Vegas One Realty agents put clients’ interests first, providing the highest level of honesty and expertise before, during and after each transaction. Learn more about becoming a member of our team!