Tag: realtors
How To (Legally) Market to Specific Demographics
For marketers, the path to success is paved with confident responses to three questions: Who is your audience? What does your audience need /want? How does your product meet that need/want? The same holds true for real estate professionals. A keen understanding of different buyer groups’ unique preferences can help you advertise and show properties more […]
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Decoding Real Estate Acronyms & Abbreviations
Reading real estate listings can feel a bit like trying to crack a secret code. Random letters—some all-caps and others not—are smashed together into the tiniest of spaces. Sometimes, a number appears. On occasion, you’ll come across an entire “sentence” that contains not a single vowel. You try to sound things out, hoping a light […]
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The Truth About Listing Syndicators
Depending on whom you ask, listing syndicators like Trulia and Zillow are either real estate’s “sliced bread” or they’re the worst industry development imaginable. They make a mess of listings, critics say. They give outdated information and display inaccurate photos, and they send potential clients to the wrong agents. Also, they steal intellectual property from […]
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How Politics Could Affect Your Career as a Realtor
Every news source from The New York Times to Market Watch, Forbes and the Washington Post has written about how the Trump White House will affect Real Estate. Opinions and reactions are mixed when it comes to how greatly the housing market and homeowners will be impacted. But for Realtors, it’s worth looking at history to […]
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